Selling

A successful sale requires preparation, positioning, communication, and, above all, proper pricing. The common ingredient for each is experience, to which there is no substitute.
Preparation involves knowing which repairs and improvement should be done and which can be avoided but still maximize the ultimate sales price. Understanding and addressing the competitive landscape and assessing the proper time for listing are essential.

Positioning a property combines effective language and targeted marketing. It is directed where the buyers are and at how they perceive relative value. Exposure is vital.
Effective communication means not only negotiating with buyers and their agents but also keeping track of and following through with the myriad of details. And sellers must always know what is being done on their behalf.

Proper pricing immediately attracts. Inflated pricing immediately detracts. Knowing the difference is the most fundamental decision to make for a successful sale. Sellers should be well-educated on competitive properties and recent comparable sales.

Why Leslie Kopp?

From 2006 until 2010, Leslie’s sales exceeded $320 million in what has been a challenging time in beach real estate. As of mid-July, Leslie’s production for 2011 is over $50 million. Her nearest competitor in the Bethany/Fenwick area does not come close to these numbers. Success comes from results and results come from experience.

Leslie understands that personal integrity is the key to a successful business. She knows that you expect her to share her knowledge and opinions. Leslie will tell you what you need to hear even though it may not always be what you want to hear.

A majority of Leslie's buyers and sellers come from referrals by satisfied customers. This source of buyers cannot be emulated. It comes from many years of meeting client's needs in a way they want their friends to share. Testimonials

What will I Do for you?

My Business is based on exceeding your expectations on what is most important for a successful sale. After proper pricing and positioning, building exposure for your property is most important.

Advertising - My focus is where the buyers are. I advertise in the major metropolitan markets with regular full-page color ads in the Washingtonian, Signature, Bethesda, Baltimore and Home & Design magazines among others. Coverage in local print media is also a very important tool.

Web - This website makes it easy for buyers to see what is available and includes professionally-produced virtual tours of my client properties. My IT professionals employ the latest tools to ensure my site maintains “top row” Google presence so that buyers can quickly find my website. Online access to all marketing activities and pertinent contract documents provides my clients timely and convenient information about the sale of their house.

Print - Flyers must be well-written and descriptive. Some properties will warrant brochures. In all cases, production speed and superior quality are standard.

Networking - My Enewsletter goes to a database consisting of over 6,600 individuals who have expressed interest in buying in the past. My Postcards convey information on the market to both buyers and sellers.
When you are thinking about selling, give me a call (302) 542-3917, and we will consider the options together.